Are You Prepared For Life After Expanded Text Ads?

Expanded Text Ads will soon be sunset. Are you ready? A new visual design for Google Search. And we peek into new ad formats coming to Twitter.

πŸ“° The News You Missed

Support For Google Expanded Text Ads Ends On June 30

What Does This Mean For Advertisers? After the June 30th deadline, you will not be able to create or edit any expanded text ads.

If you already have expanded text ads created, they will still be able to serve alongside responsive search ads. You also can pause or enable them at any time in the future. | via //

More from SEJ, with details in their post:

How Do You Prepare?

#1: Repurpose high-performing content

#2: Check your Recommendations page

#3: Utilize the Pin feature

#4: Use Ad Variations

#5: Review Assets By Performance

#6: Evaluate Incremental Lift

Google Search Results Rolls Out Much More Visual Design

On Friday afternoon, Google confirmed with me that the search company has rolled out more visual results for some queries in the mobile search results. I've been experimenting with a number of queries and for some of those queries, saying the results are "more visual" is an understatement.

Take a look at this GIF I made of a search for [watches] on mobile. The grid image layout, goes on and on and on and then leads to even more visual layouts for the search result snippets: | via //

Quick Hits πŸ₯Š

  • Google Search Console To Kill URL Parameter Tool On April 26th | via //

Just For Fun πŸ€ͺ

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