Thanks for subscribing to The Cache - a weekly summary of the most important stories, trends, & commentary in eCommerce marketing, curated by Rob Bettis [https://robbettis.com/?utm_source=robbettis&utm_medium=email&utm_campaign=big-brands-boycott-the-future-of-google-analytics] . -------------------------------------------------------------------------------- More than most, this week played host to two ever-unfolding storylines - an