Newsletter

May
02

Why Is Amazon Suddenly So Thirsty About Email Marketing?

A leaked memo from Facebook gives us insight into post-iOS 14.5 ad performance. Could telecoms be the next big thing in ad tech? And key advertising trends that were reaffirmed by big tech earnings.
3 min read
Apr
25

Americans Reach A Crossroads - Do They Go YOLO or Solo?

A deep dive into a potential post-pandemic boom. Is FLoC a flop already? And the Chinese eCommerce site you’ve never heard of - but that teens love.
7 min read
Apr
18

The March To One Million Siloed Ad Networks Continues

New Google Ads features - and one of them is helpful. Teenagers represent a whole new challenge for eCommerce. And why every brand suddenly wants to be an ad network.
7 min read
Apr
11

Huge Consumer Brands Are Plotting Against Apple - Can You Guess Who?

Google Search is favoring product reviews differently. An early study on the percentage of iOS 14.5 opt-outs we can expect. And we look at what DTC companies need "beyond a good product."
8 min read
Apr
04

21 Years Later & Google Still Has A Discoverability Problem

Can Google Become The Anti-Amazon? Facebook Analytics is sunset. What is next? And are millennials finally catching a financial break?
7 min read
Mar
28

How Google, The Original Gangster, Should Settle All Family Business

Three big eCommerce developments in the world of video. The key takeaways from a massive Instagram study. And experts squabble about whether SEO is growing or dying - who do you believe?
11 min read
Mar
21

Is A Media Militia Forming Against Apple?

Stimmy hits hard. Google tests a radical expansion of Shopping. And why Apple may be giving Facebook MORE power with its new privacy changes.
7 min read
Mar
14

Is 2021 The Year When Everything Becomes An Ad?

Fresh perspective from a bumpy week in social advertising. Google shows their hand on the future of Google Ads. And eCommerce brands aren't the only ones focused on first-party engagement data.
5 min read
Mar
07

Birds of a Feather FLoC Together

Google has a privacy-minded alternative to personal data collection, kind of. Is steaming TV the next placement gold rush? Is your social media culturally relevant or cultural appropriation?
8 min read
Feb
28

Let’s Talk About Why Personalized Ads Ads Matter

Facebook launches another broken platform. What is the cheapest social content you can produce? And another social network that is low-key killing it.
5 min read