Meta Rolls Out New Age-Appropriate Ad Experiences for Teens

Continuing to Create Age-Appropriate Ad Experiences for Teens

We’re announcing further updates to our ad system beginning in February, including removing gender as an option for advertisers to reach teens. Additionally, their engagement on our apps — like following certain Instagram posts or Facebook pages — won’t inform the types of ads they see.
Age and location will be the only information about a teen that we’ll use to show them ads. Age and location help us continue to ensure teens see ads that are meant for their age and products and services available where they live.