The move will encourage Apple Maps users to seek more than just directions by offering new information and photos about business locations. It’s the latest example of competition between Apple Maps and Google Maps, the latter of which has robust tools to allow businesses to edit and add information to their profiles.
For users, business pages that come up when you search for a location in the app will offer more interactive features. For example, businesses on Apple Maps can now display a “Showcase,” or a module with a big picture and the ability to highlight deals or limited-time promotions.
Apple Maps will also let businesses add buttons to the top of their profile to let people order or make reservations.
The additional map information will also be used in Siri and other Apple software.
For businesses that maintain Apple Maps pages, Apple’s announcement includes a new web app called Business Connect that lets businesses claim their location, edit details like whether they take credit cards or not, update photos and logos, and offer special discounts and promotions.
If you have a brick and mortar presence, perhaps now is a good time to claim your listing.