Tips & Tools Edition
What if you could have revenue in-hand before having to pay for the ads that generated it? Shopify gives advertisers new audiences to target. And Meta makes a big, hairy change and tells no one...again.
Is COVID-19's eCommerce Acceleration A Boom or Bust?
Amazon goes even deeper into eCommerce. Users don't mind being tracked online as much as we thought. Are Facebook Ads going completely black box? And what the data is telling us about the COVID-19 eCommerce boom.
A New King Is Crowned In Product Discovery 👑
Guess who has unseated Facebook as the king of product discovery? GA4 is getting a little better already. And Twitter's most requested feature will soon be a reality...hopefully.
Are You Prepared For Life After Expanded Text Ads?
Expanded Text Ads will soon be sunset. Are you ready? A new visual design for Google Search. And we peek into new ad formats coming to Twitter.
Is NIL The New UGC?
There is a huge new influencer marketplace and brands are finally starting to notice. Google continues to crack down on reviews. TV advertising is dead. And TV advertising is back again.
Saying Goodbye To The Google Analytics We Know & Love
We bid adieu to Universal Analytics and prepare for the transition. Two of the biggest players in CTV advertising double down. And we explain how Apple is *improving* email open rates.
Some Big Players Get Serious About Small Business
Twitter & USPS finally get serious about eCommerce. Google giveth and taketh away. And 10 recipes for great TikTok & Reels creative.
The Marketing Channel With A 100% Open Rate
The marketing channel your customers abs-solutely love. Tagging URL's is now much more helpful. And your brand's podcast might be more successful than you think.
Is Shopping Performance Tied To Shipping Performance?
Google expands Shopping with some new features. And Google Ads Liaison, Ginny Marvin, answers our biggest questions about Performance Max campaigns.
Don't Look A GIF Horse In The Mouth
New Google Ads features you shouldn't miss. How digital marketers are capitalizing off of their competitors' Super Bowl ads. And could new legislation uproot the eCommerce marketplace as we know it?